Beauty
Confession: We’re Officially Addicted to This Lip Balm (and So Are 700,000 Others)
We have a confession to make. We’ve reapplied our lip balm four times since starting this article. OK, three. But it’s only 10 a.m.
The culprit? Honeybalm, the tiny pot with the flavors we genuinely can’t stop thinking about. And judging by the 700,000-plus customers who’ve joined us, this is less of a confession and more of a fan club.
So what makes it so hard to put down? We did some deep soul-searching (and a lot of reapplying). Here’s what we found.
Why we can’t stop
The flavors: 25+ of them, and genuinely hard to pick a favorite
The Honeyspoon: a built-in tiny spoon that makes every swipe weirdly satisfying
The feel: beeswax, propolis and vitamin E for lips that feel soft and conditioned
Exhibit A: our flavor situation
We told ourselves we’d try one. We now own six and have started assigning them to days of the week: Watermelon for Monday motivation, Vanilla for midweek, Chocolate for Friday. (Sunday gets two.)
Exhibit B: we’re not the only ones
Customers say they reach for it three to four times a day. In the brand’s 2026 customer survey, 96% of VIP customers said they’d recommend it. So it’s less of a confession, more of a movement.
The real reason it lives on our desk, in our bag and next to our bed? It feels as good as it looks. It melts on with a smooth, comforting feel, without the heavy, sticky finish, and there’s a reason shoppers voted it Product of the Year 2026.
Enabling details
25+ flavors: so there’s always a new one to try
Limited editions: here today, gone fast (we know, we’re sad too)
30-day returns: easy if it’s not quite right
Fair warning: once you start, you’ll want the whole lineup. If you’re going to join the club, now’s the time.
Shop the story
Join the 700,000+ who can’t put it down
25+ flavors and a built-in Honeyspoon. Don’t say we didn’t warn you.