Why Shoppers Are Buying Their Christmas Gifts This Black Friday, Not in December

December shopping is a sport. Picked-over shelves, shipping cutoffs and that one gift you swore you’d order last week. This year, smart shoppers are tapping out early.

The new move? Buying Christmas gifts on Black Friday and spending December actually enjoying the holidays. And one of the beauty buys topping our early list is Honeybalm. And right now, if you buy one, you get one free on every flavor.

Why the rush? Because the best gifts (and the best deals) don’t wait around. Here’s why you should get it done now.

Here’s the math we love: with buy one, get one free, every pot you pay for comes with a second one attached. One for your sister, one for your mom. Or one for you. We won’t tell.

With more than 25 flavors, Honeybalm has a match for everyone. Vanilla for Mom, Watermelon for your niece, Mint for the coworker you drew for Secret Santa. Almost half of Honeybalm’s US shoppers say they buy it as a gift, so you’re in good company.

And these are gifts that actually get used. Every pot has a built-in Honeyspoon, so you scoop and swipe without dipping a finger in, and the balm is made with beeswax, propolis and vitamin E, and it melts on with a smooth, comforting feel, without the heavy, sticky finish.

Here’s the real reason to shop now: Black Friday deals don’t last, and last year’s limited editions went fast. December-you will be very grateful.