700,000 women can’t be wrong. Meet the pocket-size lip balm taking over America

The numbers don’t lie.

More than 700,000 customers. A consumer-voted Product of the Year 2026 title. And a pocket-size pot turning up in purses from Manhattan to Malibu.

It’s Honeybalm, a smooth, glossy balm made with beeswax, propolis and conditioning vitamin E. It also has a clever built-in silicone “Honeyspoon” that keeps fingers out of the pot.

And the fans aren’t casual about it. Customers say they reach for it three to four times a day.

In the brand’s 2026 survey, 96% of VIP customers said they’d recommend it.

There are more than 25 flavors, and plenty of shoppers collect them like trading cards, stashing one in the bag, one in the car and one on the nightstand.

It’s a gifting phenomenon, too: almost half of Honeybalm’s US shoppers say they buy it for someone else.

The Honeyspoon has its own cult following among nurses, busy moms and anyone rocking long nails. It scoops and swipes the balm on without a fingertip ever touching the pot.

Want in? For Black Friday, Honeybalm is running buy one, get one free on every flavor. Mix and match any two pots and you only pay for one.

Every order comes with a 30-day return window.

Add any two flavors to your cart and the deal kicks in automatically. Fair warning: last year, the limited-edition flavors and Christmas gift sets sold out fast.

700,000 customers and counting. Time to make it 700,001.