Can’t stop reapplying? Why some lip balms keep you coming back for more

Be honest. How many times have you reached for your lip balm today?

If the answer is “I’ve lost count,” you’re not alone. Customers of Honeybalm, the pocket-size pot with a built-in silicone “Honeyspoon,” say they reach for it three to four times a day.

So what keeps people coming back? Some of it is the feel. It’s a smooth, glossy balm made with beeswax, propolis and conditioning vitamin E that melts on and leaves lips feeling soft and cared for.

Some of it is the flavors. There are more than 25 of them, and fans collect them like trading cards.

And some of it is pure ritual: scoop with the Honeyspoon, swipe, done, without a fingertip ever touching the pot.

That habit has a serious following: more than 700,000 customers and a consumer-voted Product of the Year 2026 title.

In the brand’s 2026 survey, 96% of VIP customers said they’d recommend it. Many keep one in the bag, one in the car and one on the nightstand.

Nurses, busy moms and anyone rocking long nails are especially big fans of the Honeyspoon.

And if you’re going to have a habit, you might as well share it: almost half of Honeybalm’s US shoppers say they buy it as a gift.

For Black Friday, Honeybalm is running buy one, get one free, on every flavor. Mix and match any two pots and you only pay for one. Every order comes with a 30-day return window.

Add any two flavors to your cart and the deal kicks in automatically. But don't wait: last year, the limited-edition flavors and Christmas gift sets flew off the virtual shelves.

Coming back for more? Now you get two.